The topic of online marketing today is all the rage and is now part of the corporate communication. Despite the tens of books, studies, case examples, etc., myths and in some cases simply wrong statements here. For this reason, are shown in the following article the five biggest mistakes in online marketing and thus some […]

The Making of a scientific work: finding a topic, literature filtering, and finally a Text in the technical language of writing, of course, just-in-time. The necessary tools of the trade provides the guidance to Scientific Work in the Economics of Beate Gleitsmann and Christiane Suthaus. Everything you need to know for scientific Writing, time planning […]

Finally on top, finally boss managed, finally. For many, a leadership and management position is a key subject to study start. The concrete craft stuff for a successful leader, however, is rarely the subject of study or training. The experiences usually come with the task. The book From the student for the successful leadership of […]

The digital management of library Management, specifically, covers the most important economic issues of our time and provides the correct answer. The E-Books of this new series will address such topics in a compact and understandable. Well-known authors to bring precise solutions, without sacrificing in-depth Knowledge and high quality. Each week we have a new […]

Whether Bachelor, Master or diploma: there are many advantages to writing the final thesis in a company. The Student establishes contact with his employer, the company benefits from the scientific Know-how and the University network with the practice. But the balancing act between scientific claim on the one hand, and the requirements of the company, […]

The digital management of library Management, specifically, covers the most important economic issues of our time and provides the correct answer. The E-Books of this new series will address such topics in a compact and understandable. Well-known authors to bring precise solutions, without sacrificing in-depth Knowledge and high quality. Each week we have a new […]