Develop new products, unknown markets, in large plants, invest or own company – entrepreneur or founder should always know, what are the chances and risks connected with your idea of how high the investments fail, and what successes can result. All of this information has to be worn in a Business Plan together. The work book Business Plan, step-by-step of Serge Ragotzky, Frank Andreas Schittenhelm and Süleyman Toraşan shows clear and understandable to the most important points for the preparation of a Business Plan. The book is published at UVK Lucius/utb.
From planning and Marketing through to financing – this book gives readers a step-by-step guide to the Hand, which makes it easier for you to create the appropriate Business Plan. It helps to identify the application possibilities and limitations and to understand better. The book includes numerous illustrations, Exercises, literature references and a Glossary. The practical implementation will be supported by case studies and Excel-Sheets.
This book is aimed both at students in need of assistance in the context of a course, as well as practitioners, the need to create Business plans.
Prof. Dr. Serge Ragotzky is a Professor at the faculty of business administration and International Finance from the University of Economics and environment Nürtingen-Geislingen. Prof. Dr. Frank Andreas Schittenhelm is Professor for International financial management at Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen. Süleyman Toraşan teaches in addition to his work as an Academic staff of the School of International Finance (SIF) at a number of universities in Baden-Württemberg, among other things, in the subjects of Marketing, Corporate Finance, and organization.
You want to copy a review? Please contact Susanne Engstle.
Serge Ragotzky, Frank Andreas Schittenhelm, Süleyman Toraşan
Business Plan step-by-step
1. Edition 2018
155 pages, soft cover, XL-Format
€ (D) 24,99
ET January 2018