health behavior through Marketing and communication have a positive influence

Gesundheitsverhalten durch Marketing und Kommunikation positiv beeinflussenUnhealthy Lifestyle factors such as Smoking, lack of exercise or malnutrition-are responsible for the increase in chronic-degenerative diseases. Prevention and health promotion is therefore becoming increasingly important. To be able to your effectiveness at all unfold, prevention to be applied the measures, known and participants won. The New Release Prevention Marketing. Target – and risk groups and motivate Viviane Scherenberg illuminated in a clear and practice-oriented backgrounds, possibilities and fields of application of the prevention marketing – from target group-specific conception to Evaluation. The book is published at UVK Lucius/utb.

The book helps a deep understanding of the two areas – health Sciences and Marketing, in meaningful combinations, and the associated opportunities and limits of the prevention marketing.

It shows how risk target groups by using a strategic and operational marketing approaches can be achieved and what are the different possibilities for quality assurance are available.

The book is aimed both at students of the health Sciences and marketing, as well as practitioners from the health sector (e.g., the statutory and private health insurance) to people in the area of workplace health promotion.

The Author Of

Prof. Dr. Viviane Scherenberg, MPH, teaches prevention and health promotion at the APOLLON University of the health economy.


Would you like a review copy or an Interview with the author? Please contact Susanne Engstle.

Gesundheitsverhalten durch Marketing und Kommunikation positiv beeinflussen



Viviane Scherenberg

Prevention marketing

Target – and risk groups and motivate

1. Edition in 2017

233 Pages, Hardcover

ISBN 978-3-8252-4742-3

€ (D) 24,99

ET September 2017

Leave a Reply

Your email address will not be published. Required fields are marked *