What is the purpose of Ryanair?
Ryanair’s mission is “to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost containment and efficiency operation.”
What is Ryanair strategy?
The key elements of Ryanair strategy are low fares, scheduled flights, customer services, frequent point-to-point routs, short-haul European destinations, low operating costs, high maintaining productivity, high personnel productivity, low customers costs, airport access fees, taking again a better advantage of …
What market does Ryanair operate in?
The airline has been characterised by its rapid expansion, a result of the deregulation of the aviation industry in Europe in 1997 and the success of its low-cost business model. Ryanair’s route network serves 40 countries in Europe, North Africa (Morocco), and the Middle East (Israel, Lebanon and Jordan).
What is Ryanair’s business model?
The Business Model The company’s business model is straightforward: To offer cheap air transportation to fare-conscious customers. Ryanair targets customers who might otherwise choose alternative modes of transportation or not travel at all [1]. The company focuses mostly on inter-European, short-haul flights.
How many passengers do Ryanair carry?
Ryanair managed to increase the number of passengers they carry in each of the financial years recorded here, growing from 75.8 million passengers in 2012 to 148.6 million passengers in 2020….Number of passengers traveling with Ryanair from 2011 to 2021 (in millions)
| Characteristic | Number of passengers in millions |
|---|---|
| – | – |
How has Ryanair been so successful?
For many years, Ryanair has trumpeted its success in providing what it believed customers want, namely safe air travel at a low fare and with high levels of punctuality. Indeed, this is the core of what short-haul passengers require from a low-cost carrier.
How do Ryanair keep costs low?
Ryanair purchase seats that don’t recline for example, as they are cheaper both to buy and maintain. Equally, the lack of back pockets on these seats means less time spent cleaning between flights, thus saving more time.
Are Ryanair flights cheapest?
While Ryanair claims to be one of the most affordable airlines, when its multitude of hidden costs were totted up, it was found to only be the fourth cheapest. The cheapest airline was found to be Pegasus Airlines, a Turkish Airline, with a total average fare of £53.41.
What are the primary activities of Ryanair UK?
Primary activities include inbound logistics, operations, outbound logistics, marketing and sales and services. Support activities include human resources, accounting and finance operations, technology, and procurement. All the activities, primary and support]
Why is Ryanair important to the airline industry?
Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies (Ryanair, 2009).
How many employees does Ryanair have in the UK?
Since its establishment in 1984, Ryanair has grown from a small airline, flying the short journey from Waterford to London Gatwick, into Europe’s largest carrier. Ryanair now has over 13,000 people working for the company. Most employees are employed and contracted by multiple agencies to fly on Ryanair aircraft.
What kind of marketing mix does Ryanair use?
Ryanair Marketing Mix Ryanair is the European low cost airline. Low cost or no frills marketing strategies are of great interest to marketers since the marketing mix employed tends to run in opposition to what makes a great brand – and Ryanair is a great brand and a very successful business.
Primary activities include inbound logistics, operations, outbound logistics, marketing and sales and services. Support activities include human resources, accounting and finance operations, technology, and procurement. All the activities, primary and support]
What kind of amenities does Ryanair offer?
Based on Porter’s Activity Map (Appendix 1), Ryanair’s activities (see figure 2.1) are: Limited passenger amenities: the airline provides no meals, no seat assignments, no baggage transfers all of which cuts costs.
What was the strategic position of Ryanair?
As long as Ryanair was the only European no frills airline, it did not have to distinctly define its strategic position. It used to try and mix focus and cost leadership and was muzzy about which one it wanted. But as soon as competitors started blooming, it had to decide which strategy it would stick to.
How many flights does Ryanair fly a day?
Carrying 154m guests p.a. on more than 2,400 daily flights from 82 bases, the group connects over 200 destinations in 40 countries on a fleet of over 470 aircraft, with a further 210 Boeing 737s on order, which will enable the Ryanair Group to lower fares and grow traffic to 200m p.a. by FY25.