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2018-08-18

The Mega-Trends of the 21st century. Century

Iris Pufé explores in her new book sustainability with the Mega-Trends, which are closely related to sustainability issues.

Important in the consideration of Trends is the realization that it is in the trend research is not a forecast, but rather a diagnostic instrument. Here are eleven listed.

[1] globalization

  • Economic growth
  • global competition,
  • War for Talent
  • Intensification int. Environmental legislation
  • A Rich-Poor Gap


[2] urbanisation

  • Megacities
  • Slums
  • Ghettoization, Rural Exodus
  • cultural leveling
  • Compression
  • new urban planning concepts
  • Slow Cities
  • social divide

[3] Demographic Change, Down Ageing

  • Population explosion
  • Food shortages (water, cropland)
  • Resources added
  • young and Old, “Silver Ager”


[4] Environmental Protection & Energy

  • Research and development
  • Innovation competition
  • Patents
  • Subsidies/Penalties
  • renewable energy
  • Hybrid drives,
  • Decentralisation
  • Hydrogen economy

[5] mobility

  • Public TRANSPORT
  • “without a car”
  • Car rental
  • Train travel
  • Ecotourism
  • Mobility concepts
  • Living room compression
  • Air travel

[6] High-Tech

  • Innovation competition
  • Internet
  • Web 2.0
  • Social Media
  • Data Mining
  • Online banking, shopping
  • Nano technology
  • Biotechnology

[7] health

  • Ageing
  • Wellness
  • Homeopathy
  • Ecotourism
  • Growth market
  • Organic Food,
  • Fair Trade
  • Vegetarianism

[8] Work / New Work

  • Home Office
  • Tele-conferences
  • mobile Working
  • Entrepreneur attitude

[9] feminization

  • Women’s quota
  • Soft Skills
  • A New Way Of Thinking
  • Consensus orientation

[10] Education & Knowledge

  • international learning
  • technical learning
  • life-long Learning
  • multiple languages
  • Knowledge-based society

[11] a sense of community

  • Generation homes
  • Citizens ‘ initiatives
  • social responsibility
  • cultural Integration of minorities
  • Multiculturalism

It can occur annually on the New question, what are the Trends in extent, with what intensity and with which probability in the future.

This Text comes from the book sustainability of Iris Pufé – will be published soon at UTB: 14,99 € (D), 1. Edition, 260 pages, ISBN 978-3-8252-3667-0

Article image: © Kurt Michel / pixelio.de

 

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