The digital Transformation of the unstoppable Transition of the analog in the Computer and Internet dominated world ‒ is forcing many economic and social areas, adapt or invent new, if you want to survive. Eye-catching appearance of this fusion of the real and the digital world: Not only the Internet generation, the older ones have their Smartphones, Laptops, Tablets, or PCs, you fill in your spare time and drag you to the office, where the digital objects have become part of the workplace equipment.

The Internet generation is often both users and developers of innovations.

In research and development, especially computer scientists, are considered the “engineers” of these processes of change are not encouraged by generous national and Europe-wide research programs, so that Germany and Europe are falling behind in competition with Silicon Valley. In contrast, the “side effects” of the digital Transformation of labour markets, culture, politics, the environment and the privacy likely to be treated as a “residual item” in the Sciences.

So, for example, the German computer science faculties have abolished all, since the 1980s, the existing chairs of “Informatics & society”. In the case of the younger colleagues, even the Name of Joseph Weizenbaum, one of the early German-American pioneers of Artificial intelligence and later differentiated critic of a society that uses the Computer without taking into account the social “consequences”, seems to be hardly known.

And the other disciplines? The business administration is particularly interested in E-Commerce, Online-Marketing and inter-active creation of value, which means, above all, how the mass of users ‒ the Crowd ‒ free innovations skimmed off. In the social Sciences and in Economics, only a few scientists to take on the challenge to link their models with the digital Transformation.

Although economic Sciences as well as computer science withproduce the social “side effects” through their Work in good part, you do not see the need to take account of these in their research projects and product developments; your passive attitude indicates that we are not responsible!

That will not change in the foreseeable future, because the science system is aligned, in spite of Wilhelm von Humboldt, in General, to reward disciplinary scientific research. Terms, and specialty related knowledge for the outside, always inaccessible, and the speechlessness between the disciplines is evident today. Nevertheless, Appeals are widely used to TRANS-disciplinary cooperation, but, if you are able to come back because once-hardly the core of the disciplines. So could develop a common language, with the help of an understanding on the upcoming challenges could be possible. Under such an exchange, however, remains, so the “side-effects” homeless and remain unsolved, what the moment describes the Situation of the digital world in science. There is no view of the big picture.

The Text comes from the current book to The Google’s core and other spider web of Arno Rolf, and Arno Sagawe – available at well-assorted bookstores and online. The book anticipates the future. It describes the exact way of our society in the Digital world – in the Smart society. Invisible is now visible.