Why is it important to write a position paper?
The purpose of a position paper is to generate support on an issue. It describes a position on an issue and the rational for that position. The position paper is based on facts that provide a solid foundation for your argument.
What makes a good position paper?
You have to choose a side and argue in favor of your point of view. A position paper should not restate the obvious facts about the text or topic; a strong position paper shows the author’s ability to pick a side or take a stand.
Why is a position statement important?
A positioning statement is a clear expression of how your brand fills a particular customer need in a way that competitors don’t. These succinct statements tell what makes your product, brand or service unique, and why it is relevant to your customers.
What is the purpose of a position statement?
A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It’s meant to be used as an internal tool to align marketing efforts with the brand and value proposition.
What is a position strategy?
A positioning strategy is when a company chooses one or two important key areas to concentrate on and excels in those areas. An effective positioning strategy considers the strengths and weaknesses of the organization, the needs of the customers and market and the position of competitors.
What is Nike’s brand positioning?
Nike.com – “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. This positioning statement from Nike is simple, direct, and tangible. It speaks to their target audience in a clear and concise manner.
What is Apple’s brand positioning?
This is what Apple stood by all these years and defined its positioning around three core tenets: Simplicity, Creativity, and Humanity. The act of thinking differently represents; smart, innovative, clever, and creative.
What is Nike’s customer value proposition?
Nike offers four primary value propositions: accessibility, innovation, customization, and brand/status. The company enables customization through its service NikeID. It allows customers to personalize various aspects of their shoes, including sport style, traction, and colors.
What is Coca Cola positioning strategy?
The positioning strategy used by Coca-Cola has allowed them to paint a suitable image of themselves in the mind of their customers as the only “Real One”. They have designed their positioning strategy so as to draw an effective picture of their products offered for their customer.