What is EasyJet mission statement?

EasyJet’s mission is to deliver market leading returns to its shareholders through maintaining a leading European network at primary airports, with a clear focus on making travel easy and affordable for its customers.

How do EasyJet promote?

EasyJet is doing this by using a website which is designed with high usability and has an intuitive navigation allowing user to do booking and purchase ticket online. EasyJet also does promotion on newspaper by running internet only promotion, giving discounts to consumers who purchase online only.

What are easyJet aims and objectives?

easyJet aims to make travel easy, enjoyable and affordable, whether it is for leisure or business.

What services does easyJet offer?

free Up front seat (or upgrade to Extra legroom at a discount) use of our dedicated easyJet Plus Bag drop. Fast Track security (at most major airports) Speedy boarding.

How does EasyJet make profit?

Easyjet’s situation is relatively similar, with 21.5% of revenues coming from ancillary sales. The ancillary sales generation strategy differs slightly between the airlines, but one feature remains unchanged across all three of them. None would make a profit without ancillary sales.

What are the disadvantages with EasyJet strategy?

easyJet’s Weaknesses Its cost per seat is around 50% higher than Ryanair’s, so it is vulnerable to direct competition on airport to airport pairs or even city to city pairs from its Irish rival.

Who are easyJet main competitors?

easyJet’s top competitors include Flybe, Norwegian Air Shuttle, Pegasus Airlines, Ryanair, Vueling Airlines and Wizz Air. easyJet is a low-cost passenger airline.

What are the disadvantages with easyJet strategy?

What is the mission statement of EasyJet airlines?

2. Mission statement, Aim & Objectives Mission statement of easyjet is “to provide customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes” (Easyjet, 2002).

What makes a good business strategy for easyJet?

The company underpins its long-term prospects matter its business with safety, customer satisfaction, future financial performance, people, and environment. Political The political environment includes tax policy such as Air Passenger Duty and carbon tax. “APD tax is raised about?

Why are short haul flights important for easyJet?

EasyJet provides numerous flights in 400 short-haul destinations, the minimum interval of flight in a short destination is only one hour, and it allows the airline to reduce the cost of serving customers during the flights; We will write a custom Essay on EasyJet Company: Strategic Management and Business Policy specifically for you!

What is the social attitude of EasyJet customers?

Social Attitude of customers’ impact on EasyJet’s business. According to appendix 5, more customers prefer to travel by air these years and it hits 2000 million in 2004. The phenomenon makes EasyJet arrange more flights.

What is the objective of the easyJet business?

The objective of EasyJet is to increase online revenue, minimize cost and retain their customers. EasyJet has accomplished this by creation of brand awareness, adoption of an efficiency-driven operating model and maintenance of a high level customer satisfaction.

What’s the purpose of EasyJet’s Tom challenge?

Assignment: The TOM Challenge: TOM… EasyJet’s mission is to deliver market leading returns to its shareholders through maintaining a leading European network at primary airports, with a clear focus on making travel easy and affordable for its customers.

What makes EasyJet the best airline to fly from?

Giving customers the leading offer in the airports they want to fly to. Customers don’t just want a great deal on price – they want to fly from the airports that work best for them.