The Region as a brand

The Region as a brand

The Eifel, the Harz, and South Tyrol, these three regions that are popular tourist destination areas. In the Management of such destinations, a Trend is observed, which relies on a stronger link between tourism, the economy and society. Thus, a regional brand and a regional Management moves increasingly into the focus of the actors. The book destination management by Albrecht steinecke.

It is the concept of Destination management, the competitive environment of the destinations as well as the responsibilities and the functioning of Destination Management Companies explained.

Each Chapter is introduced with learning objectives, and a summary and further literature tips is completed. The basic Considerations are illustrated by numerous current examples from practice in an understandable form.

The book is aimed at students of tourism courses, as well as tourism practitioners.

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