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practical Handbook of Augmented Reality

Augmented Reality (AR) is one of the most exciting media in the age of digital communication and Content Marketing. The current Hype around the Pokémon go. However, the potential of AR is not fully exploited in the Marketing, media and communication area by far. The reason is that In the past was mainly about the […]

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The Hiking tourism is on the upswing

(Press release) Under the Hashtag “Hiking” to be currently found on Instagram nearly 290,000 contributions (the English variant of “hiking” even comes to just under 11.700.000 contributions). These Figures reveal: The Hiking is a big issue in this and many other Social Networks and delighted in all the old layers of new popularity. But what […]

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The legal facets of medicine to understand

(Press release) The medical law, a cross-sectional area of the Law, the affected in addition to the Public law and also civil law and criminal law. As a stand-alone area of law, it is perceived only in the past few years. The book of medical law by Constanze Janda introduces well-versed in the young area […]

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The first German-language study book to the film tourism

(Press release) Breaking Bad, Homeland, The Lord of the rings: Many well-known films and shows attract tourists to the fascinating shooting locations. They often have tourist potential. In the USA, the UK and Asia, cooperation of Film and tourism stakeholders are, therefore, long been on the agenda. The book of film tourism by Albrecht Steinecke […]

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leadership case studies

(Press release) following the successful manual and guide can be Run in the new release Lead and Lead, in practice, by Bernd Blessin and Alexander Wick (EDS.) different problems of personnel management on the basis of numerous case examples of solution-oriented fashion. Here, practitioners from various industries, from small and medium-sized enterprises and large corporations. […]

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step-by-step optimisation

(Press release) Many companies do not meet the expectations of their customers. The reasons are usually due to deficiencies in systems and processes. In practice, manual process management Peter Posluschny explains about how, by identifying the customer requirements of a targeted adjustment of the processes can be realized, and this leads to a permanent process […]

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Strategic deliberations and their mandates – a survey

In the Wake of the publication of the 8. Edition of the subject and teaching the book of classic Strategic Management of Franz Xaver Bea, Jürgen Haas led the editorial office UVK Lucius in Munich, Germany a survey of German consulting companies for strategy consulting projects. In this case, no representative selection of respondents) due […]

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UVK Lucius/utb with ITB book award “Tourist book” excellent

With the title Sustainable tourism by Hartmut Pure and Wolfgang Strasdas UVK Lucius/utb won the ITB book award in 2016 in the category of “Tourist book”. The independent jury of experts from countries, experts, the media and the book trade justified the award: “The book is as a Textbook and, accordingly, it sets the learning […]

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The third way of the popes

(Press release) the Public image of the Church is often dominated by Extremes: such as magnificent buildings and a waste of the individual searches on the one hand, and a life in modesty and the fight for the poor on the other. By no less than Pope Francis himself, this humility is exemplified. In their […]

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