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Narr Francke Attempto accepts UVK

The Narr Francke Attempto Verlag, with its headquarters in Tübingen, takes over with immediate effect the program of the UVK publishing house in Munich and Konstanz. Approximately 400 titles in the fields of economy, tourism, health, politics, media and social Sciences complement in the future of the publishing deal. Every year, around 50 new titles […]

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Act in a Fair 2018 Fair products and global responsibility

Rising sales figures show, fair and sustainable products are booming. The awareness of consumers to the responsibly-produced Goods has grown strongly. Of particular importance to the credibility. No wonder, then, that the Fair Act, Germany’s oldest and most important trade and consumer fair for the issues of Fair trade, and global responsibility, in this year, […]

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Well-planned is half the battle

Develop new products, unknown markets, in large plants, invest or own company – entrepreneur or founder should always know, what are the chances and risks connected with your idea of how high the investments fail, and what successes can result. All of this information has to be worn in a Business Plan together. The work […]

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Our Top 10 book recommendations for Christmas

Only a month until Christmas eve and you still have not a single gift? Don’t Panic! We tell you our Top 10 books for Christmas. To yourself give or receive a gift. Have fun! We can’t choose with whom we work together. But we can to learn how to deal with difficult people. Nello Gaspardo […]

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The standard work on the subject of explanatory video

Dishwasher repair, pies to bake, statistics, understand, hairstyles – Video-how-to-guides individuals and businesses to be clicked in the Web millions of times. According to the current Bitkom study on the future of Consumer Technology in 2017 have already been to 45 per cent of Internet users aged 14 years and over Video Tutorials. Two Years […]

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mixing of fiction and reality

Augmented Reality (AR) and Mixed Reality (MR) combines the real and digital worlds to create an interactive and immersive experience. Whether Information or Entertainment – the new realities change the way we interact with Content. For companies and agencies intriguing application opportunities – Smartphones, Tablets, or with AR – and MR-glasses. The 2., revised and […]

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health behavior through Marketing and communication have a positive influence

Unhealthy Lifestyle factors such as Smoking, lack of exercise or malnutrition-are responsible for the increase in chronic-degenerative diseases. Prevention and health promotion is therefore becoming increasingly important. To be able to your effectiveness at all unfold, prevention to be applied the measures, known and participants won. The New Release Prevention Marketing. Target – and risk […]

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Tourist transport from A to Z

Tourism is without transport is unthinkable. The bandwidth of tourist transport company is extremely diverse. On Board a cruise ship or a Lairds ‘ estates, the means of locomotion is the main tourist attraction. The Handbook of tourism and transport by Sven Groß, provides a structured and comprehensive Overview of (almost) all tourist means of […]

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The context of a choice can be crucial

Whether a choice or a vote is won or lost, depends, sometimes, from the context of factors and events, which can influence the actors. In the case of the election to the Bundestag in 1998, a change was underway. This is not 2017. The Federal election will take place in the context of a prospering […]

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