Whether pollutants work in tobacco, exorbitant bonuses accounts at banks or plagiarism in doctor in the last few years in Germany, ethical issues in Public and in the media have been increasingly discussed. But how ethical behaviour can be embedded in our economy in a sustainable way? What are the contributions to the implementation can make the actors?
Cornelia Nietsch-Hach offers with your book, Ethical behavior in the modern business world a practical introduction to business ethics and specifically on the mutual influence on the three places of morality – the state, enterprises, and economic citizens.
Based on a historical review of current guiding principles will be presented ethically-based business and compared to each other. Then the author shows the contributions made by the state, economic and business civil page currently and how the future should develop.
For a better understanding of the topic specific case, explain examples, such as Siemens and L‘ORÉÀL, the handling of companies with Corporate Social Responsibility. A detailed bibliography and a Glossary round out the book.
The book is aimed at students of Economics, business administration, Management, consumer Economics, and Marketing. In addition, it is also among practitioners take a helpful reading.
The author: Dr. Cornelia Nietsch-Hach teaches at the FOM Hochschule für Oekonomie in Berlin.
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Ethical behaviour in the modern business world
280 pages, softcover
€ (D) 19,99