(Press release) English is the main language. Good knowledge of the school of English, nowadays, is often a prerequisite for entry to the profession. A representative study by the society for consumer research (2013) revealed that only 34 percent of the employed Germans have a sufficient knowledge of English for professional communication. But to be […]

With the title of International tourism by Albrecht Steinecke UVK Lucius wins the ITB book award 2015 in the category “Tourist book”. The independent jury of experts from countries, experts, the media and the book trade justified the award: “The current book “International tourism” by Professor Albert stone corner represents a comprehensive and systematic way, […]

The decision to Travel on the Internet often begins with search engines such as Google. From there, inspect the travel-hungry to the beaches of satellite images, browse reviews and look for suitable accommodation. The book search engine marketing in tourism Eric Horster goes, both from a theoretical as well as from a practical perspective on […]

In order to attract as quickly as possible and in a targeted manner a great deal of attention for potential new customers, offer particularly spectacular actions of the so-called “guerrilla marketing”. Under this term summarises all the measures, the target group, with unconventional methods, unconventional methods of Channels is achieved. This often takes place on […]

In business every day decisions are made. They make a significant contribution to the success. The knowledge and skills of the employees or managers are the basis for all important decisions, and thus have a major influence on the competitiveness. Especially lack of business knowledge are among the most common reasons why companies fail in […]

Presentations in front of faculty and fellow students, for students of everyday life. Many are, but just the thought of Holding a lecture nervous. However, successful and confident Present can be learned and practiced. Jens Strong-Wuschko explained in his pocketbook Present in the study to understand and to implement, as students make their presentations effective. […]

Around 28 percent of German bachelor students from the break, according to a study conducted by the hochschul-Informations-system (HIS) of 2010 their studies. The reasons for this may not be passing exams, performance residue, loss of interest or loss of motivation. But how to go further? Peter Piolot known as the academic Advisor of this […]

The taxes of a company and its business areas not only requires technical and economic Know-how, but also skill and vision. Appropriate tools can provide this support. The business administration has prepared this and developed it further, with a view to changes in management tasks and environments. But what tools, instruments or methods are actually […]

Natural disasters, price fluctuations, payment failures, companies today are confronted more than ever with a variety of risks. In addition to the question of how potential losses are reduced. also, the analysis of potential positive events – opportunities – of great Importance. Therefore, active risk management is a Central Element of a modern corporate management. […]

In times of climate change, resource scarcity and global poverty increase, the concept of sustainability is more and more frequently, and to hear it louder. But what is it? How will the mission statement as a concept and with what instruments? The 2., revised and expanded edition of the book, sustainability by Dr. Iris Pufé […]