(Press release) Through the digitalization of markets, competition, and customer behavior faster than ever before, and thus the requirements for successful advertising and marketing communications. Advertisers should be familiar with both the digital as well as the classic instruments of communication, to the potential of the instruments to the full. The 9. Edition of the […]

We look forward to: The UVK-title Of the management Board and the risk Manager of Werner Gleißner is for the getAbstract International Book Award 2016 nomination. The award ceremony will take place on 19. October 2016 at the Frankfurt book fair. 16. The best business awards getAbstract at the start of the Frankfurt book fair, […]

Augmented Reality (AR) is one of the most exciting media in the age of digital communication and Content Marketing. The current Hype around the Pokémon go. However, the potential of AR is not fully exploited in the Marketing, media and communication area by far. The reason is that In the past was mainly about the […]

(Press release) Under the Hashtag “Hiking” to be currently found on Instagram nearly 290,000 contributions (the English variant of “hiking” even comes to just under 11.700.000 contributions). These Figures reveal: The Hiking is a big issue in this and many other Social Networks and delighted in all the old layers of new popularity. But what […]